Product Owner · E-Commerce · Amsterdam

Turning product vision into tangible results.

I'm Ekaterina Sterkhova — a Product Owner with 6+ years in e-commerce and digital consulting. At Hunkemöller I own personalization, loyalty and conversion optimization, shaping how millions of shoppers experience the brand across every channel.

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01

What I do best

  1. 01

    Personalization

    Tailoring the shopping journey with data — the right product, message and moment for every customer.

  2. 02

    Loyalty

    Building programs and experiences that make customers come back — and enjoy doing it.

  3. 03

    Conversion Optimization

    Testing, measuring and refining the funnel so every visit has a better chance of becoming a sale.

02

The journey so far

  • 2025 — now

    Product Owner — Personalization, CRO & Loyalty

    Hunkemöller · Business Technology

    Driving the unified-commerce roadmap for personalization, loyalty and conversion across web and app.

  • 2024 — 2025

    Product Owner — Headless Migration

    Hunkemöller · E-Commerce

    Led the storefront's move to a headless architecture, re-platforming the e-commerce experience.

  • 2018 — 2024

    Senior Business Analyst → Product Owner

    Accenture & Accenture Song

    Five and a half years delivering digital platforms for retail and banking clients across the Netherlands.

  • 2015 — 2017

    IT Consultant & Data Analyst

    EY · Digital Design · Moscow

    Advised clients on technical strategy and shipped 30+ technical documents for enterprise systems.

03

Latest notes

20 June 2026

What a headless migration taught me about saying no

A sample note — replace or delete it. New notes are just markdown files in this folder.
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04

Credentials

Education

  • MSc Digital Business & Innovation Vrije Universiteit Amsterdam · 2018
  • Marketing Analytics Nanodegree Udacity · 2020
  • BSc Business Information Systems NUST MISIS, Moscow · 2016

Certifications

  • Certified SAFe® 6 Product Owner / Product Manager
  • Adobe Certified Expert Adobe Analytics Business Practitioner
  • Business Metrics for Data-Driven Companies

Let's build something customers love.

Whether it's personalization, loyalty or a product challenge you'd like a fresh perspective on — I'd love to hear from you.

[email protected]

Alongside my role, I take on a small number of consulting projects — e-commerce product strategy, personalization, and coaching for aspiring product owners.